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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. Easy & Free A/B Testing.

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. It is important to create a list of users who have clicked on a form field, but didn’t submit. Similar to the scroll depth audience list, a unique landing page can be created that contains a shorter form with less personal fields.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

AdWords Sitelinks. The Communications Extension allows advertisers to display an email capture field directly underneath their advertisement. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. B2B Google AdWords Search Engine Advertising' Communication Extension.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. This field will give us an idea as to whether or not Search Partners or Display are generating valuable leads – and how budgets and strategy can be adjusted accordingly. This field gives the unique indicator for the creative that generated the visit.

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Google Adwords Sitelink Extensions

LeadSquared

Well this is possible if you enable Google Adwords Sitelinks Extensions in your ad campaigns. I have already discussed the benefits of using Sitelinks Extensions in my previous blog post on Google Adwords Ad Extensions Benefits. Login into Adwords > Select the Campaign in which you want to add sitelink extensions.

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