5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
10 Examples of Facebook Ads That Actually Work (And Why)
JUNE 22, 2012
Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), The Challenge With Facebook Ads.
How to Master Local Lead Generation
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. Localized Landing Pages.
Facebook to Launch ROI Tracking Tool for Ads
NOVEMBER 19, 2012
News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Facebook's ROI Tracking Tool. Why Marketers Should Love Facebook's ROI Tool.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert.
Using the New Lead Gen Feature in Facebook
FEBRUARY 10, 2016
If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Facebook Lead Ads: How to Get Started.
New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
NOVEMBER 16, 2011
So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers.
The Benefits of Retargeting for B2B
APRIL 25, 2017
Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. At Act-On we retarget on Facebook and Twitter. Any launch or brand campaign that we have running is served to our audiences on both Twitter and Facebook.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. AdWords
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social media may be good for 99 things, but lead generation ain’t one of them.
B2B Conversion Tracking Best Practices
JUNE 2, 2016
Mistake #1: Confusing conversions with leads. At the very minimum, there are the conversions from anonymous visitor to lead, lead to opportunity, and opportunity to customer. But it’s important to not confuse form fill conversions with leads. These aren’t leads.
The 9 Circles of B2B Marketing Hell
JULY 20, 2016
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.
How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
JULY 26, 2016
For example – that Facebook contest you ran to build your email list? Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. Use landing pages. Why do landing pages work so well?
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Eva relies heavily on multi-touch attribution models (red), U-Shaped and W-Shaped, and she uses metrics such as “leads by web source” and “revenue by touchpoint” (green) to drive her optimizations. AdWords. Facebook. Landing page. Lead form.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.
Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Facebook Ads. Landing Pages.
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads?
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Create a landing page. This is where the landing page comes in. Your landing page shouldn't just be a jumble of text.
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Section 3: 9 Unique Ways to Generate Leads With QR Codes.
Next-Generation Marketing Automation Systems Target Small Business
Customer Experience Matrix
JANUARY 22, 2014
Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e.,
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. 5) Landing Pages.
More New Systems Challenge the Marketing Automation Status Quo
Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.
Key SaaS Metrics for Accelerating Growth
OCTOBER 26, 2015
Sales cycle ( number of days from lead to opportunity to close): Once the sales team accepts a qualified opportunity, they have the hot potato! Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc.
Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
JULY 26, 2016
You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? Qualitative lead reports for inbound media spend. How do we get feedback on lead quality sooner to help direct our spending sooner?
How to Scale Your Marketing Strategy Without Sacrificing Engagement
Modern B2B Marketing
MARCH 27, 2017
Instead of creating multiple emails, you can reference the data values connected to your marketing database and customize content within the same email, landing page, or any other asset.
A Step-by-Step Guide to Advertising on Facebook
AUGUST 31, 2011
Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Are you experimenting with Facebook ads to help supplement your organic Facebook marketing efforts ?