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5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

Trending Sources

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 4: Matching ad creative and landing pages.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), The Challenge With Facebook Ads.

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description.

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How to Generate Leads with Webinars

Modern B2B Marketing

There is no better way to educate leads on your value proposition than webinars. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars.

Facebook to Launch ROI Tracking Tool for Ads

Hubspot

News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Facebook's ROI Tracking Tool. Why Marketers Should Love Facebook's ROI Tool.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. Localized Landing Pages.

41 Top Lead Generation Tools of 2017

Leadfeeder

There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Lead Data Collection. Landing Page Creation & Capture.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. AdWords

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers.

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Perfect your Post-Click Experience to Boost ROI

Modern B2B Marketing

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.)

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Using the New Lead Gen Feature in Facebook

Fathom

If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Facebook Lead Ads: How to Get Started.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social media may be good for 99 things, but lead generation ain’t one of them.

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The Benefits of Retargeting for B2B

Act-On

Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. At Act-On we retarget on Facebook and Twitter. Any launch or brand campaign that we have running is served to our audiences on both Twitter and Facebook.

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B2B Conversion Tracking Best Practices

bizible

Mistake #1: Confusing conversions with leads. At the very minimum, there are the conversions from anonymous visitor to lead, lead to opportunity, and opportunity to customer. But it’s important to not confuse form fill conversions with leads. These aren’t leads.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

For example – that Facebook contest you ran to build your email list? Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. Use landing pages. Why do landing pages work so well?

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Use your CRM to track leads back to your campaigns.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Facebook Ads. Landing Pages.

How to Design a Killer Facebook Advertising Campaign

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

Eva relies heavily on multi-touch attribution models (red), U-Shaped and W-Shaped, and she uses metrics such as “leads by web source” and “revenue by touchpoint” (green) to drive her optimizations. AdWords. Facebook. Landing page. Lead form.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads?

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Create a landing page. This is where the landing page comes in. Your landing page shouldn't just be a jumble of text.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Section 3: 9 Unique Ways to Generate Leads With QR Codes.

Unveiling The Pipeline Marketing Technology Stack

bizible

In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. 5) Landing Pages.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team.

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