Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.

Trending Sources

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook.

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Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”. The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesFinally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”.

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals? Facebook also allows you to set a specific advertising goal.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

How to reach your customers at work or at home

Biznology

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?

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Why Facebook Ads Can Be a Great Alternative to Google AdWords

Fathom

With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google.

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface.

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Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

Today I’m excited to announce Bizible now has a native integration with Facebook Ads.

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Surefire Social introduces SurePulse “webmaster tools”

Biznology

Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.

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The 5 Best Things About Facebook Conversions (And How to Set Them Up)

Fathom

Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout … Continue reading → The post The 5 Best Things About Facebook Conversions (And How to Set Them Up) appeared first on Fathom. Conversion Optimization Social Media Facebook Facebook Conversio

Influencer marketing tools of the trade

Biznology

Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races!

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Your keywords suck and are outdated

Biznology

How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top.

A Tour through the New Facebook Ads Manager

KoMarketing Associates

Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster.

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What Your Business Needs To Know About Google+

Modern Marketing

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Facebook.

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), The Challenge With Facebook Ads.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

You can use Lookalike Audiences when you’re running online display, Facebook, mobile display or just about any other kind of digital marketing campaign. Examples of native advertising include sponsored content on news websites and Facebook timeline ads. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. AdWords digital marketing terms marketing glossary marketing terms

Win lifestyle influencers over with generosity and attentiveness

Biznology

Content Marketing Digital Marketing Influencer Marketing Internet Marketing Public Relations Social Media Marketing AdWords Alphabet Inc. It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

Facebook’s Changing Algorithm: How to Make it Work for You

Vertical Response

Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. Ideally, tweaks to Facebook’s algorithm will improve user’s experience with its news feed, so that content viewed is relevant and trustworthy.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

How to Get More Likes on Facebook. How Does Google AdWords Work? For those who don’t live and breathe AdWords, Pulp Media provides a checklist of how it all works.

Facebook to Launch ROI Tracking Tool for Ads

Hubspot

News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Facebook's ROI Tracking Tool. Why Marketers Should Love Facebook's ROI Tool.

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Four Reasons Why Facebook Power Editor Is an Essential Tool

KoMarketing Associates

Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.

3 Ways Google Can Have More Credible Search Rankings

Contently

SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. After the 2016 presidential election, Facebook took heat for being another platform propagating bad information.

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Everything you need to know about Facebook Pixel

Exo B2B

Do you have a website and want to advertise via Facebook? In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and a customized audience creator for your campaigns. What is Facebook Pixel? Facebook Pixel can be installed quickly.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Why is Google being such a dick?

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

Social Media is Like Riding a Bike

Biznology

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.