Could Facebook become a Lead Nurturing platform?
Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation.
Manticore VII Marketing Automation and Lead Generation Released
FEBRUARY 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Proper lead nurturing has become critical, which is where marketing automation systems come in.
Marketing Automation Trends for 2010
JANUARY 12, 2010
Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.