14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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Trending Sources

Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Top 10 Demand Generation Resolutions for 2014

The Point

The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Improve SEM conversion rates. And infographics can be highly effective at capturing early stage prospects or mixing up the content in your nurturing stream.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.

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For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Only then will you be able to gauge whether or not the changes had the desired effect.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

These can be costly, but potentially quite effective. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Branded campaigns can be an effective strategy to protect your brand when competitors are bidding, but be careful of unnecessary clicks and high spend.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

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It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

Fathom

By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Proper organization is important to an effective B2B blogging strategy. Are you a Search Engine Watch Member? |

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B2B Leads in the Long Tail of Search

Webbiquity

Use AdWords (and SEM in general). Search Engine Marketing Search Engine Optimization (SEO) AdWords b2b lead generation head terms long-tail terms SEM SEO best practices Website Optimization

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

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Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Symptoms. “Survival Rate” “causes” “Life Expectancy” “side effect” “side effects” Complication. Negative keywords are a fundamental requirement when running paid advertising for any accounts.

Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer

Fathom

Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Finally, using site remarketing is a very sensitive subject in the healthcare space (although it’s typically very effective).

Real-World Results from Web Presence Optimization

Webbiquity

Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.”

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers.

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Paid Search & The Truven 15 Top Health Systems

Fathom

Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). The effect is potential confusion for the user.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? Design landing pages that most effectively convert?

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. I Raised My AdWords Bids and Got LESS Traffic!

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Use SEM terms for SEO.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. ” Running AdWords ads and examining keyword performance is another option.

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The 6 Most Important Takeaways From CMI’s Annual Study

Contently

Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. As CMI points out, more than 50 percent of the most effective marketers have documented strategies.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Are you a Search Engine Watch Member? |

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What is Retention Marketing, and Why You Need to Start Today

Hubspot

In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. These traditional ads are more expensive and less effective than they were in the past. Adwords CPC’s are on the rise and I don’t see that trend changing!

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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The 29 Best Web Analytics Tools

Webbiquity

Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Top 9 Tools to Spy on Your Online Competitors

Marketing Envy

You can see every place your competitor appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation. This SEM and SEO tool should be used in collaboration with Google AdWords Keyword Planner , which gives historical insight into which keywords have worked and haven’t worked for them. Why not increase effectiveness of your Facebook Ads with less trial and error by learning from your competitors wins and fails?

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