Trending Sources

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

SEM 38

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

SEM 63

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

SEM 48

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. In addition, being able to use targeted keywords allows for your placement ads to be even more effective.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. ©

Ads 58

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Bonus Mistake: Not adopting the latest AdWords snippets.

PPC 93

Top 10 Demand Generation Resolutions for 2014

The Point

The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Improve SEM conversion rates. And infographics can be highly effective at capturing early stage prospects or mixing up the content in your nurturing stream.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

SEM 17

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.

PPC 84

6 Tips to Creating an Ideal Landing Page

Vertical Response

You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. By testing, you’ll be able to maximize the effectiveness of your landing page and will hopefully bring in more conversions.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Only then will you be able to gauge whether or not the changes had the desired effect.

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines. It can be just as effective and often times at a much lower cost.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

CTR 4

Intro to Remarketing Lists for Search Ads

Vertical Response

This is both valuable and effective because it combines both user intent and context. According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.”

Ads 14

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Proper organization is important to an effective B2B blogging strategy. Are you a Search Engine Watch Member? |

SEM 31

It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

Fathom

By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25

How to Write a Winning Pay Per Click Ad

Vertical Response

It’s also a good idea to use Auction Insights Report within the Google Adwords interface, as well as the Ad Preview Tool to see who your competitors are, as well as the different ad copy they’re running for each of your targeted keywords.

Click 16

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.

Use Mobile Ads to Bring Customers to Your Door

Vertical Response

While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly.

B2B Leads in the Long Tail of Search

Webbiquity

Use AdWords (and SEM in general). Search Engine Marketing Search Engine Optimization (SEO) AdWords b2b lead generation head terms long-tail terms SEM SEO best practices Website Optimization

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

CPC 23

Why You Should be Using Product Listing Ads Right Now

Vertical Response

As an online retailer, this is exactly why you should be using Product Listing Ads – an effective way to bring your storefront to potential customers’ desktops and mobile devices.

List 32

Content and Pay Per Click – Using them Together for Success

Vertical Response

By pairing relevant content with PPC, you can increase the effectiveness and the overall impact of that content. SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content.

PPC 5

Google’s New Enhanced Campaigns for Display Advertising

Vertical Response

In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). With this extra control, Google has taken a step in the right direction to increase effectiveness and relevancy within Display Marketing.

Real-World Results from Web Presence Optimization

Webbiquity

Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.”

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Symptoms. “Survival Rate” “causes” “Life Expectancy” “side effect” “side effects” Complication. Negative keywords are a fundamental requirement when running paid advertising for any accounts.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer

Fathom

Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Finally, using site remarketing is a very sensitive subject in the healthcare space (although it’s typically very effective).

Paid Search & The Truven 15 Top Health Systems

Fathom

Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). The effect is potential confusion for the user.

CTR 15

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. I Raised My AdWords Bids and Got LESS Traffic!

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? Design landing pages that most effectively convert?

PPC 14

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Use SEM terms for SEO.