The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Advertising B2B Lead to Sale Process Marketing Strategy
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by a leading brand — are the most engaging, but produced the least purchase intent.