Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
JANUARY 17, 2017
In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media.
Inbound Marketing Alert! Google Analytics 360 Suite Launched
APRIL 6, 2016
Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%.
Google Doing Away with Flash Ads
MARCH 16, 2016
In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change.
The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers.
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Google Analytics, Conversions, and Marketing Measurement.
Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords. Gene Carrs Patron Technology Blog.
Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
MAY 27, 2016
The new products in the 360 Suite have the ability to quickly and deeply integrate across not only the other tools in the Suite, but also Google’s other products—AdWords, DoubleClick, Firebase, etc. Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24.
2 Huge Search Marketing Risks in 2012—And What To Do About Them
DECEMBER 16, 2011
When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
DoubleClick got 1.7% 97% of these companies use Google AdWords; 56% advertise on Google’s content network. DoubleClick got 1.7%