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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. billion in 2008.

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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. billion in 2007). And the seed was planted.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

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Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017.

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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Doubleclick.