Remove Adwords Remove Customer Remove Narrowcasting Remove Service

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He concludes that “The features for Google+ business pages fall short of those available on Facebook, not the least of which is the ability to add custom apps.

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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. At most they ask for service if there’s a problem.