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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The Demise of Google Authorship. Mobile Prioritization in Google Search Results.

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated.

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Either way you will be penalised by Google, so get the balance right.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


As long as you stick with reputable sites that keep up with Google’s latest guidelines, these are great avenues for extending the reach of your content and increasing overall online brand visibility. ” Running AdWords ads and examining keyword performance is another option.

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Why Your Mobile Content Strategy Should Include Micro-Moments

Content Standard

According to Google, we all create more than a billion of stories like these every day, whether it’s searching for home prices as you walk down a beautiful street or for a nearby hair stylist to give you a trim in the hours before a wedding.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. And with the number of organic links on a Google SERP decreasing to an average 8.5, No brand can exist in a vacuum.

Is Author Rank Really Relevant?


By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. They optimize for paying customers.

THE HACKIES: Hacking a technology stack for local presence management


The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience. 4) Cultivating Loyalty in an Economy of Infinite Choice.

Should You Pay for Content Distribution?


It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Customers Like Having Things Delivered. In fact, you can even grow brand loyalty.

Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations


But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline).

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not.

Digital Marketing Glossary, Part 1

Marketing Action

Acquisition cost : In email marketing, the cost to generate one lead, newsletter subscriber, or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.( Guilty as charged.


3 Tips for Growing a Global Influencer Strategy

Content Standard

According to Tomson’s 2015 poll of marketing professionals, influencer marketing was rated the fastest-growing online customer-acquisition channel, ahead of organic search, paid search, and email marketing. Start with Google.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.

The Ultimate Dictionary of Marketing Terms You Should Know


APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 38) Google+.

16 case studies prove ROI of mobile marketing


BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. HOTEL TONIGHT : Sought to acquire new customers who would download its last-minute hotel booking app and ultimately use it to book room nights. Photo credit: Wikipedia.

B2B Marketing Predictions For 2011

Marketing Insider Group

Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Creating Facebook Pages Customers Will Want To Join by Outspoken Media. Opening up with “most fan pages ARE vomit-inducing…but it doesn’t have to be that way!,&# the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand. How to Customize Your Facebook Page Using Static FBML by Social Media Examiner. ** 5 stars. Post on Google Buzz.

19 New Featured Sources on the B2B Marketing Zone


Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Adwords.

4 Key Factors When Assessing Your Content Marketing ROI


As Daniel Tolliday reminds marketers on the CMO blog , metrics should capture customer interaction at each stage of the buyer’s journey: . Without interactive and static content, your website would be a lot less likely to show up in the first page of a Google search.

Best of 2007: Articles and Blog Posts on Strategy and Branding


Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.