Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

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63 Digital Advertising Terms Every Marketer Should Know


Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing.

Trending Sources

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience.

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. AdWords

Bizible’s Ultimate List of Paid Media Resources


Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. LinkedIn Advertising. The Guide to Cracking the LinkedIn Ads Platform.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC.

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Advertising on LinkedIn.

How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? Which ones have a low CTR despite ranking well? On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn.

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8 Times When You Shouldn't Feel Guilty About Using PPC


Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location.

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An Introductory Guide to Highly Effective LinkedIn Ad Campaigns


With over 100 million users, LinkedIn is the most popular social network for business professionals. Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers.

How to get quality sales leads from marketing campaigns with Leadfeeder


Get leads with AdWords (even if they don’t convert!) Leadfeeder integrates with Google Analytics meaning you will get valuable insights in Leadfeeder on the performance of your AdWords marketing campaigns. By selecting “Source / Medium > is > google / cpc” (see screenshot), you can create a lead list that includes all the visits from your Google AdWords campaigns and shows you what keywords they used.

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Pipeline Marketing: A Conversation With Our Partners


I began by optimizing ads to the CTR. We could get a lot better results, and we were not looked at like the marketing agency that reported on AdWords Conversions. We were trusted for NOT having discussions about AdWords Conversions.

A SaaS Marketing Plan for High Growth Companies


For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster."

Why the Blog Post Is the New Ad Unit


While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things.

The Ultimate Dictionary of Marketing Terms You Should Know


15) Clickthrough Rate (CTR). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.


Looking Back at 300: Top 10 Posts


version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.

Best Social Media Stats and Market Research of 2010 (So Far)


A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. LinkedIn.

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Adwords.