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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot

That’s actually why I wanted to reach out -- he mentioned you were adding some reps to your team, and I thought our CRM might be a great fit for you. Just insert the name into the description like so: “I’m linking to a HubSpot blog post on CRMs you may find helpful … ". I work with Dale on HubSpot’s sales products team.

Outreach 101
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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place?

Adwords 131
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Real-Time Personalization and Data Silos

ActiveDEMAND

So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? Consumers don’t care about marketer metrics of when, how, and why they are receiving messaging specifically for them.

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What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). Fortunately, this is easy to do when you integrate your marketing technology with your CRM.

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The 16 Best WordPress Analytics Plugins in 2019

Hubspot

The interface isn't as pretty as some of the more polished plugins, but you get all the features you would expect -- insertion of tracking code, Google Analytics data, real-time tracking -- right in your WordPress dashboard for free. This user information is synced with your HubSpot CRM. It does what it says on the tin. Image Source.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. In my experience, Core Phrase Match in Baidu is more like broad match found in AdWords.