psychographic 
Martech
MARCH 15, 2022
This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.
Single Grain
JUNE 30, 2022
They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Sparcmedia specializes in: They build custom audience segments in a data management platform to reach psychographic-based consumer segments.
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