Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Facebook Apps and Tools. Share this on LinkedIn. Facebook is an extraordinary phenomenon.
Growing your business in a world without Google
DECEMBER 14, 2010
Look at how you use LinkedIn. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Image by PhotoJonny via Flickr. by Tim Peter.