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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.

Trending Sources

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. AdWords

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Simply put, online display advertising includes any promotional banner (of any size and shape) put on a web page. On the other hand, if you want them to click on the ad and purchase headphones from your e-commerce website, your goal is to drive sales.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

A Step-by-Step Guide to Advertising on Facebook

Hubspot

Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event).

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