63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.