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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. But given this environment, Shama outlines the “top five things you need to know about Facebook marketing&# about fan pages, ecommerce, ads, apps and other subjects. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads.