Cliff Allen on Marketing
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You pay for placement on these sites, on either a cost-per click (CPC) or cost-per impression (CPM) basis.”
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Cost per Thousand (CPM) : Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis. AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Similar to Google AdWords, DSPs allow the advertiser to set up ads, target specific audiences, report on results, and bid on inventory in real time. When buying your ads, you’ll pay for them on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. (If
Facebook to Launch ROI Tracking Tool for Ads
NOVEMBER 19, 2012
Along with this tool, the optimized CPM (cost per thousand impressions) bidding tool -- which was released earlier this year -- helps advertisers optimize their campaigns for better results. So I'm scrolling through the news this morning, and you know what I saw?
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. As for bidding types, you can choose either CPC (cost per click) or CPM (cost per 1,000 impressions), although there is a $2 minimum cost for CPC, which means you pay at least $2 (or more, depending on whether or not you set your CPC bid price higher) every time someone clicks your ad.
The B2B Marketing Guide to Paid Content Distribution
Digital B2B Marketing
OCTOBER 15, 2013
Don’t forget that you can also promote your YouTube videos (done through Adwords. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.
A Brief History of Online Advertising
SEPTEMBER 12, 2016
Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM). Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Most other advertising, up until Paid Search, was cost by impression or CPM for short. To get started with Paid Search, businesses can create a small campaign with Google AdWords or Bing Search Advertising.
Should CTR be a Key Performance Indicator for B2B Advertisers?
NOVEMBER 20, 2014
This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing.
A Step-by-Step Guide to Advertising on Facebook
AUGUST 31, 2011
The ad creation and management tools are very similar to the Google AdWords interface. You can choose CPM (Pay for Impressions) or CPC (Pay for Clicks). Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web.
Could Facebook become a Lead Nurturing platform?
Buzz Marketing for Technology
APRIL 6, 2010
Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend).
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Since Google is the dominant search engine , it's AdWords search program is the place to start. Enewsletter advertising is generally the less expensive alternative, on a CPM basis since your ad is "sharing" space with editorial content and, in most cases, with other advertisers.
Growing your business in a world without Google
DECEMBER 14, 2010
Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines?