63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Cost per Thousand (CPM) : Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis. AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.