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How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

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7 Stages of B2B Marketing Sophistication [Which Level Are You?]


B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. Stage one is the initial launch-stage of a digital marketing endeavor. first-touch, lead-create, or opp-create).

CPL 98

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 24) Cost-per-Lead (CPL).