How PeopleHR Went From Lead Overload to Record-Setting Revenue
FEBRUARY 10, 2015
Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads.
7 Stages of B2B Marketing Sophistication [Which Level Are You?]
AUGUST 9, 2016
B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. Stage one is the initial launch-stage of a digital marketing endeavor. first-touch, lead-create, or opp-create).
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 24) Cost-per-Lead (CPL).