The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. Google has a nice post that explains the differences between the two tools. Ubersuggest – This is a keyword powerhouse.
A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
JULY 22, 2012
Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. I usually choose all enabled keywords.
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Post on Google Buzz.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.
Google AdWords' New Ad Rank Formula: What You Need to Know
NOVEMBER 1, 2013
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. Why would Google make this change? The problem for Google? With this change, Google is drawing a line in the sand.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? When selecting keyword or phrases, adding any word or phrase that’s relevant to your business may sound like a good idea.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. What is Google’s Content Network?
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry Id be a very rich woman by now. Well discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in todays blog post.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Including Negative Keywords.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.
Facebook vs. Google: Choosing Between Digital Advertising Giants
SEPTEMBER 26, 2016
Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Filtering your ad placements on these layers will help you find the right audience and lower your CPC. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on.
Getting the Most Out of Google Grants
APRIL 30, 2013
Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now).
Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
AUGUST 28, 2013
Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Did Google snatch away your 10s?
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.
Google Removes Sidebar Ads: What It Means for Advertisers
MARCH 3, 2016
On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads.
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Work on improving keyword quality to reduce potential CPCs. Even AdWords is changing.
Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
NOVEMBER 11, 2013
Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information.
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Keyword Conversions- SEO.
Cost Per Click Reduction Strategy in Google AdWords
MARCH 5, 2017
Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query. Many competitors jack up the price of clicks by bidding high on seed keywords.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
APRIL 20, 2017
Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).
The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
OCTOBER 9, 2013
I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. Rookie Mistake #4: Lousy Keyword Targeting.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. I Raised My AdWords Bids and Got LESS Traffic!
10 SEO measurements every marketer should know
NOVEMBER 19, 2012
80% of people who visit a website get there from typing a keyword in the query box of a search engine. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov).
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Connect this information with CPC (cost per click) and average position for these terms as well.
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC.