7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.
PPC Budget Forecasting on the Fly
JULY 3, 2014
In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Calculate potential impressions first by using this formula (Impressions/impression share)*lost impression share (budget).
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost.