PPC Budget Forecasting on the Fly
JULY 3, 2014
In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Calculate potential impressions first by using this formula (Impressions/impression share)*lost impression share (budget).