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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Cost: Free to Google Ads advertisers. Cost: Free download. Download this Template for Free. Cost: Plans often start around $499/month.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. You can use the online program and its huge collection of free templates and graphics to create everything from blog and social graphics to presentations, flyers, posters and infographics.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

You pay an additional $50 on a landing page template and another $50 to create 10 Facebook ad variants. This nets you 100 visitors at an average cost of $2/click. Here are three key cost metrics you should be on top of in any lead generation campaign: 5) Cost per Click (CPC). 6) Time on Page.