A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
Should CTR be a Key Performance Indicator for B2B Advertisers?
NOVEMBER 20, 2014
Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Most other advertising, up until Paid Search, was cost by impression or CPM for short.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. You can also click the 'Switch to Broad Category Targeting' link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.".