Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion searches per day and 1.2 trillion searches per year. Although both measure conversions, Google AdWords allows for multiple conversions.

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

Trending Sources

Busting the Top 3 Google AdWords Myths

Hubspot

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. Myth #1: People Don’t Click On Google Ads. AdWords

8 Best Practices for Using Google AdWords

Salesfusion

However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. At what cost?

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Cost Per Click.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns. Advertising Pay-Per-Click

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns. Advertising Pay-Per-Click

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Average Cost Per Click decreased by more than 60 percent.

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Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

3 BIG AdWord Mistakes To Avoid

EMagine B2B Blog

Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. It provides search volume, estimated cost per click, and competition data for any keyword.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. This could increase your spend, lower your click-through-rates and impact your bottom line.

The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013!

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. For a free copy, click here.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? By focusing on keywords that are too general, or broad can result in increased PPC costs.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

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Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Clicking on that download button captures the lead’s full name, email, and user name.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Examples include phrases such as “Click to Read More, ”“Download Your Free eBook Now, ” or “Click Here.”.

The Complete Display Ads Overview For B2B Marketers

bizible

You’re paying for impressions and clicks on sites you don’t own. Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. AdWords Only Tactic. Use AdWords customer match.

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Will the New Quality Scores Affect Your AdWords Performance?

How Much Do Hospitals Spend on Google AdWords?

Fathom

health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. Average cost-per-click by health system and service line. Average click-thru rate by health system and service line. The post How Much Do Hospitals Spend on Google AdWords?

The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords.

Top Ways to Combat Rising CPC from Google Enhanced Campaigns

Fathom

Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns.

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts.

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5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Display ads are similar to paid search ads in the sense that you can buy them on a cost-per-click basis. Or you can buy them on a cost-per-thousand basis where you pay a flat fee for every 1,000 people who are served the ad.

Google’s Enhanced Search Campaigns: What You Need to Know

Biznology

Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact. Increased costs for advertisers. Photo credit: Search Influence.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . Examples include phrases such as “Click to Read More,” “Download Your Free eBook Now,” or “Click Here.”. AdWords

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

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The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: $70 to $550 per month. Pricing: free (but requires an active Google AdWords account). Pricing: $27 to $99 per month. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Pricing: $49 to $299 per month.

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

Hubspot

I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. The good news is AdWords doesn’t have to take over your life.

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What Should You Know About Keywords – The Long and Short of It

Vertical Response

By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. This theoretically keeps average cost-per-clicks and CPAs lower than what you might spend on short tail keywords.

Getting the Most Out of Google Grants

Vertical Response

Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. ‘cus it gives 501c3 nonprofits $330 per day (that’s $10,000 per month) of free advertising on Google.com to “promote their missions and initiatives”!

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. Connect this information with CPC (cost per click) and average position for these terms as well. METRIC 3: CLICK THROUGH RATE.

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