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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores?

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). That makes AdWords a critical component for any company seeking to dominate the first page of search results.

Trending Sources

Are Tech Marketers Over Paid Advertising and SEM?

Captora

Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. conversion rates, etc.),

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

They will inevitably cut into the click-through rates of top-ranking pages. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Google will see this increase in attention and take note. Click-through rates play a major role in organic rankings. Guest post by Max DesMarais.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics.

How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Editor's note: For example, using Salesforce for Google AdWords.)

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

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8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Healthcare Online Advertising / SEM / Display

Hero Conference 2014: Key Learnings in Paid Search

Fathom

Match calls to actions or “incentives” to improve conversion rate and fill your sales funnel. Quality score is more important than many think or at least pay attention to—and the best way to improve your quality score is focus on improving your click-through rate. How can you be different to generate more clicks and improve click-through rate? Search queries need to be run more often to identify negative keywords and improve click-through rate and quality score.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Hospital Advertising Tips: Increase Patients with Ad Extensions

Fathom

According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. Review Extensions : Review extensions are credible ratings from a 3 rd party.

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Paid Search & The Truven 15 Top Health Systems

Fathom

Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). which helps prequalify users and likely increases conversion rate.

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How to Get Started With Paid Search [Free Guide]

Hubspot

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign?

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking.

Back to Basics: Managing AdWords Ads

Fathom

With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Looking at click-thru and conversion rates is also important, but again, they could be leaving out important insights on performance.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Use SEM terms for SEO.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. However, to avoid meaningless impressions, unproductive clicks and bogus conversions, it's critical to monitor which sites your ads are appearing on and keep the list clean.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.

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26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In Google, negative keywords can be deployed at the both the campaign and ad group level.

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

You want to be part of the conversation and a reliable solution to a problem, not simply focused on selling your product. Remember, it is not enough to just say you want more website visitors or a better conversion rate. Pay-per-click: Google AdWords retargeting.

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Leveraging Google Trends for keyword "hot topics" related to your industry.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. 80% of people ignore @Google sponsored ads via @sengineland.

Digital Marketing Glossary, Part 1

Marketing Action

AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components. The marketing goal of a CTA is to prompt a user to click and continue down a conversion funnel. Guilty as charged.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Your competitors could complain to Google and you''ll get a slap on the wrist (or worse).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Does Google Instant Generate Query Shares?

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. What are the best ways to reduce the bounce rate from landing pages? What’s a “conversion path&# and how can you use that knowledge to increase conversion rates? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero.

SEM 2

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book.

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Paid Advertising for Professional Services: How to Track Results and Measure ROI

Hinge Marketing

Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. On Google+ or LinkedIn?