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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make content a part of every campaign planning discussion.

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

Trending Sources

How We Built Our Content Marketing Stack to Drive 10x ROI


At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Drake becomes a Contently lead.

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Reaching Millennials With Social Media: A Healthcare Case Study


Firstly, they created a content portal that connected the following elements: their mobile app, website, discussion boards, social media, and email newsletter. Paid search (AdWords). Blog Feed Digital Marketing Healthcare Marketo Social Media WebinarsMissed our webinar?

How to Get More Out of Your Content Promotion

Modern B2B Marketing

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic.

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When and Why to Use Landing Pages

Modern B2B Marketing

You’ll probably expect to see content related to a motorcycle accident lawyer since it’s mentioned in the headline of the ad. When you blog or build a website, internally linking your content is a good practice.

Incorporating Mobile Ad Tech into Your Marketing Strategy

Modern B2B Marketing

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category.

Interesting Infographics: Create a Killer Social Media Strategy


This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy.

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true.

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How to Generate Leads with Webinars

Modern B2B Marketing

Data from your own content. Your most engaged leads are those who are consuming your content on a regular basis. Your most popular content can be sure-fire hits for webinars. If you haven’t created case study content, webinars are a great way to get started.

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy.

Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Modern B2B Marketing

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content.

5 Ways to Redefine and Retell your Brand’s Story

Modern B2B Marketing

Look at the content on all of your pages. Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. Embrace Content Marketing. Also allows you to track sales and utilise Google Adwords.

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Learn How To Use Quora Ads for B2B User Acquisition


I’d say though, they’re quite relevant. So that’s something that would be super helpful to the marketer, being able to see which topic has been most effective and that’s no different than keyword level reporting on AdWords, right? Marketo, Hubspot, things of that nature.

How to do Lead Nurturing Right


Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence


So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and , we had a comprehensive ABM tech stack. It helps us target these accounts with the content most relevant to their journey.

4 Key Factors When Assessing Your Content Marketing ROI


Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs of their audience, but if they can’t measure the impact, they will never get the credit they deserve.


SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Modern B2B Marketing

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

5 Tips to Get the Most out of Your Pardot Campaigns


Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. Dynamic content is the best way to customize email and landing page content based on your prospect’s data.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!)

Marketing Automation Trends for 2010


Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI.’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content.

Marketing Automation, B2B Marketing & the Future

The Lead Agency

Marketing automation software such as Act-on, Pardot and Marketo, have simplified tooling with which users can easily create these components. Furthermore, you can also connect the system with other tools such as Google Analytics, Adwords and social media channels and pull the data from all these diverse sources to get a truly integrated and 360 view of customers. In business you constantly search for your panacea.

How (and Why) to Do Lead Nurturing Right


Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.