YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. What’s New With YouTube Advertising.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. In addition to improving CTR, ad extensions give searchers additional information and other ways to interact with your brand.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
Those tactics in summary: YouTube Integration. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Need more information?
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
YouTube. “Meaning Of” Information. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. AdWords Keyword Planner.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” It focuses on the most important information you need and reports any significant changes.”
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
778 contacts were engaged with a 70% open rate (vs. 1,700 new contacts were identified along with 31 new opportunities worth $1.8 SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
“It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
“It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. But as marketers, we are also accustomed to living in a world where we frequently only have access to incomplete information.
25 Clever Ways to Grow Your Email Marketing List
MARCH 28, 2012
Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. Be sure to send these contacts a welcome email that confirms their opt-in to your list.
iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
MARCH 8, 2016
For most of the forms we have first name, last name, and email address, unless you’re bottom of the funnel, where we ask you for more information including your company name and so on. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 98) YouTube.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. YouTube.
What Is Digital Marketing?
SEPTEMBER 1, 2016
One of the most common types of PPC is Google AdWords. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. People spend twice as much time online as they used to 12 years ago.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Boilerplate: a brief paragraph about your company – what it does, who its clients are, where it’s located, how to get more information, links to its website and social media profiles, phone numbers and physical address. Just put the necessary information down that they need.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
While standalone images from Flickr or individual videos on YouTube can certainly find an audience, a blog post can deliver that content to a much broader audience. But just how much interesting, informative, educational, useful, and compelling information can you fit into an ad unit?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Segmenting contact lists and personalizing emails based on recipients' interests and needs. Strong Google AdWords experience (certification is a plus).
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. You can turn the slides into a slideshow and upload it as a video to YouTube. Most of us publish blog posts the same way.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information.
How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
MARCH 22, 2017
Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. And if you don’t already know this information, you should get it.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information.
3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
APRIL 27, 2017
Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
To illustrate just how important design is in modern marketing, consider the following: 40% of people respond better to visual information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don''.
Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 7, 2015
For example, readers of a magazine may see a firm’s print ad and contact the firm. YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. Google AdWords, as well as Bing and Yahoo, can all yield significant returns.
The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.)
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information..
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. If you are interested in my offer; please contact me via ——— help page. Give them a way to contact you in a timely way.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Adwords.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
And the idea here is that there is actually two parts to inbound marketing: by the way, if I suddenly look up and make eye contact, it's because I have this little mental note that says hey Dharmesh, you're forgetting to make eye contact. Look up and make eye contact.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. And, tired of filling out the same information over and over for each new social networking or profile site?