Adwords Companies Features Salesforce.com 
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. The database can include answers to survey questions and fields imported from Salesforce.com.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 7, 2010
LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. That's worth some excitement.
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.
Customer Experience Matrix
OCTOBER 19, 2010
It’s harder every day for a new company to enter the business-to-business marketing automation industry. This leaves unique features as the only viable strategy for a new firm.* Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.
LeadSloth
AUGUST 4, 2009
I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The URLs are easy to create, and anyone in the company can create them.
Customer Experience Matrix
OCTOBER 22, 2009
This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions.
Expert insights. Personalized for you.
120 
Let's personalize your content