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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I look forward to hearing from you and learning how you might classify labels for your own campaigns.

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Google Adwords Remarketing: An Overview of Google Ad Retargeting

LeadSquared

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. How does Google Adwords Remarketing work?

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Plan to Measure What Matters

Navigate the Channel

This can broadly be classified as the number of people who see an ad, see an organic search result featuring your listing, receive an email from you, or otherwise are exposed to your brand. Without measuring this cost, then you can’t fully understand what your true cost of goods sold is or what your cost per lead is.

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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

Think of it as Facebook’s version of Google AdWords’ quality score. What Is Classified as a “Good” Facebook Relevance Score? Much like AdWords , your bid and daily budget are also important. Why Does Your Relevance Score Matter? Another negative action that’s monitored is a lack of clicks.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Traffic Sources.

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3 ways to utilize contextual keyword targeting

Choozle

Built for programmatic, Choozle’s contextual keyword tool is a self-serve offering that empowers agencies and brands to provide more relevant targeting to a wider keyword-based audience—all at lower costs than pay-per-click models such as AdWords. Contextual targeting examples. Try a combo.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I've also added a few notes based on the closer look I took at each system in order to classify it. I've presented the vendors listed in the two review sites below, grouping them based on which site included them and whether I qualified them as relevant to a quest for an attribution vendor.