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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.