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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. Using Brandwatch Analytics to track brand awareness provides you with the tools you need to both monitor and grow the buzz around your brand.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow him? Why should you follow him?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Post on Google Buzz. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. I was used to people not smoking in my office. I had figured as much. Went great.

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It’s Time to Reinvent Marketing

Engagio

When you think about it, 2005 when we were first starting Marketo, Google AdWords is only a handful of years old. Because of things like Google AdWords becoming available. Couple of the big changes, obviously one that gets a lot of buzz today is people are realizing that in the B2B world you’re not just selling to one lead.