AdWords Industry Benchmark Report Deep Dive: Software and SaaS
JULY 25, 2016
Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. Revenue Per Lead From AdWords. adwords
Announcing The 2016 AdWords Industry Benchmarks Report
JULY 18, 2016
AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?
Busting the Top 3 Google AdWords Myths
AUGUST 4, 2016
So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1
4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
Modern B2B Marketing
MAY 1, 2017
Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
Baidu PPC Versus Google AdWords: 8 Key Differences
MAY 11, 2017
B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. And, businesses are now having to scramble to update their ads before Google stops supporting the old format in January. PPC AdWords
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.
Negative Keywords Can Be Shared Across Google AdWords Accounts
MARCH 9, 2017
Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience. In January of 2017, Google made a change to AdWords.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?
Overview of the AdWords Structured Snippets Extension for B2B Advertisers
OCTOBER 11, 2016
Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC Marketing
Google AdWords Keyword Insertion: The What, Why & How
AUGUST 9, 2016
If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. As you can imagine, keyword insertion is highly beneficial to businesses with large inventories that have variations of the same item.
A CMO’s Guide to Conversion Metrics with Google Adwords
MAY 16, 2016
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.
AdWords Now Includes Google My Business Ratings
JULY 28, 2015
A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
JUNE 17, 2016
Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.
Lead Liaison Launches Google AdWords Connector
OCTOBER 21, 2016
Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
JUNE 23, 2016
Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions.
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Modern B2B Marketing
FEBRUARY 24, 2016
Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Author: Mike Tomita Stop the presses!
Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
JULY 5, 2016
That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing.
How to Get More Out of Your Google Adwords Campaigns [Infographic]
APRIL 19, 2016
That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars.
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Is there an acceleration or deceleration due to any cyclical factors in the business?
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s Create your Google AdWords account and set budgets. Have you seen success with Google AdWords?
Google Adwords Update Can Affect Local Search Marketers
JUNE 21, 2016
Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. Local business ads have begun appearing in the map section of the Local Finder results.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. What does this mean for you and your business?
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. Also because Google is choosing these placements for you, they may not always pick the best placements for your business.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. . Actual query: Pay-per-click programs for b2b businesses.
Introducing Google ‘Location Groups’ in AdWords
FEBRUARY 17, 2014
As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom.
The ABC’s of A/B Testing with Adwords
EMagine B2B Blog
JULY 1, 2015
Lucky for online advertisers, A/B testing in Adwords is now easier than ever. In Adwords head to your settings and find the Experiments Beta section. Test results can impact your entire business and should be considered the most valuable piece of marketing data.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.
Benefits of Linking AdWords and Analytics
FEBRUARY 23, 2015
AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.
Google AdWords' New Ad Rank Formula: What You Need to Know
NOVEMBER 1, 2013
And how will it affect the typical small business advertiser? An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site.
The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
B2B Marketing Insider
AUGUST 23, 2016
Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20% (or […].
How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
MAY 31, 2016
From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. Brand New AdWords Interface. Call a Business. Visit the Business Locally.
How Labels works in Google Adwords; benefits of the new feature
APRIL 29, 2012
For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.