article thumbnail

17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "mexican restaurant, boston.". Google AdWords.

Adsense 78
article thumbnail

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. 4) Analyze social shares on your blog content. Content Marketers Are Fabulous PPC Marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. 30. ( Conductor Blog ).

article thumbnail

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

It then delves into content marketing, business blogging, and provides 57 blog post ideas. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. Geography and location. Campaign budget and bidding.

article thumbnail

10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You must be actively engaged in content development even if you depend on Google AdWords advertising or social media PPC campaigns. Corporate content managers often use the blogs of prominent solo bloggers who have built large, devoted readerships as examples of the direction they’d want their blog to go in such conversations.

article thumbnail

Why the Blog Post Is the New Ad Unit

Hubspot

A high-quality blog post that includes relevant keywords will naturally get indexed in search engines, giving you another chance to rank for relevant keywords for your business and, thus, get found. 2) Blog posts give you extended reach through social media. Content is long-lasting. Content attracts qualified visitors.

article thumbnail

10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You must be actively engaged in content development even if you depend on Google AdWords advertising or social media PPC campaigns. Corporate content managers often use the blogs of prominent solo bloggers who have built large, devoted readerships as examples of the direction they’d want their blog to go in such conversations.