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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. By raising your clickthrough rates.

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Why the Blog Post Is the New Ad Unit

Hubspot

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 15) Clickthrough Rate (CTR).