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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Trending Sources

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Google AdWords' Keyword Planner. Google Trends.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

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The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. It’s a Lot of Work, Both Up Front and All Along the Way.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Here's what I mean when I say Google's makin' it tough for SMBs to succeed there for marketing. provocative, right?

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

The Blog Tree highlights the roots and connection between business bloggers of all stripes. It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work?

The Complete Display Ads Overview For B2B Marketers

bizible

Your target audience may work in IT and although they love web security, they also might love a handful of technology news sites. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on.

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Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it.

Social Media is Like Riding a Bike

Biznology

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass.

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Win lifestyle influencers over with generosity and attentiveness

Biznology

If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement , you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Google for Nonprofits , a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). 6) Google+.

Social Media is Like Riding a Bike

Biznology

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass.

The Top 10 Free Content Analytics Tools

Contently

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Google Search Console.

Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

3 Ways to Avoid Churning Out Average Blog Posts

Contently

I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. A quick Google (or Bing!) Fact-checking isn’t the only simple mistake that bloggers are making.

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The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

More successful bloggers are accepting payment for posts and links, and establishing all manner of sponsorships and partnerships whereby they promote and write about companies and products for pay. Most of the bloggers I know appear to be responsible and are following the FTC disclosure rules.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. I Raised My AdWords Bids and Got LESS Traffic!

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

To bloggers? 9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem.

17 Realistic Ways to Get More Website Traffic

Act-On

It’s not uncommon to invest months of work in content marketing before you see any significant traffic. You’ll probably find at least a couple you could implement without too much extra work. You work hard to finish every piece of content.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?: has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Google image search only gets a half a percent of Google’s overall traffic. How Long Does SEO Take To Start Working? Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * This score directly influences how well a page ranks in Google.

Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Back in 2006, Google helped buyers find the answers to their questions by serving up links to relevant information. That’s right, Google has finally fulfilled the original Ask Jeeves promise.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

That was a lot of work. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.” ” Getting less traffic from Google?

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Remarketing ads (Facebook or Google — ads that “follow” users with cookies).

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. We will be enhancing our outreach with more influential bloggers and editors. People use Google for two reasons: I want, and I need. Display advertising is more than just Google. It just works better.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Have strategies like these worked for you?

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. No More Geek-Speak: SEO for Smart Bloggers.

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