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11 (of the) Best SEO Tools and Keyword Research Guides of 2012


What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists?

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Narrow down blog post ideas with Google AdWords Keyword Planner. What keywords are they using?


Trending Sources

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. We had to develop and re-organize my keyword match types and the negatives keywords associated with them. B2B Online Marketing Blog

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

OMI Blog - Internet Marketing Training Courses & Certification Programs. Listly helps you curate items into lists you can then embed into a blog post. I use it for mapping out different content and blog post types to include in my editorial calendars. Subscribe to Our Blog.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Keyword strategy , particularly for new website components or sections being added.

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization.

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How to Use Data to Create More Relevant Content


In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. But they aren't just blogging about anything. They're blogging about the topics that matter to their audience -- topics that their audience already searches for. Related keywords.

17 Realistic Ways to Get More Website Traffic


If you want to shorten that time frame, take a look at these traffic-building tactics. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition.

4 Smart Ways to Keep Up With Google in 2017


In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. 2) Evolve your keyword targeting strategy. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

17 Helpful SEO Tools and Tool Reviews


The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Online Website Link Checker. ” SEO Report: How to Track Blog Performance on Google by Razor Social. ” Free Local SEO Tools that Belong in Your Kit by The Moz Blog.

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77 (of the) Best SEO Blog Posts and Articles of 2009


For that majority just trying to produce quality content and get it fairly ranked through legitimate practices, here are some of the best articles and blog posts from last year on various aspects of SEO. The posts and articles are divided into six categories: SEO Guides, Tips and Tactics; SEO Tools; SEO Link Building; SEO Keyword Research; SEO Keyword Tools; and Local Search Tips, Tactics and Tools. The Importance of Business Blogging by SEO Wizardry.

48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

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2013 New Year’s Resolutions for the B2B Marketing Department


Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes. Many new features in Adwords as well as Bing.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. How to build a robust content program by iMedia Connection. 2013 – Break the (Digital) Marketing Silos by The RKG Blog.

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9 SEO Tactics That Just Don’t Work Anymore


1) Get more links to rank higher. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Building links is still a very important part of ranking factors. 3) Only focus on links and content.

The Many Roles of an SEO Professional; What an SEO Tactician Does


We tell you how to organize your content, and will recommend new content if needed, especially with blogs. We understand Google+ and how to get your pictures shown on search engines when you write blogs. Keyword Research principles. Link Building Strategy.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. We do this for clients, but for NuSpark Marketing I am not consistent enough with my own blogging. Blogs within your website domain is a big SEO ranking factor. Yes we can improve keyword rankings. Perform a Keyword audit.

The Top 10 Free Content Analytics Tools


Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. may be best known as a free link shortener, but its features do more than just save space.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Links and content have to become device aware and then operating system aware and then application aware. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

7 SEO Metrics that Reflect Revenue Growth and Prove Value

Modern B2B Marketing

Part of the foundation of any effective SEO strategy is keyword and user intent research. No amount of technical SEO will drive organic rankings if content fails to satisfy the user’s need for target keywords. It highlights valuable link-building opportunities.

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

This can be especially important when looking at specific sections of a site (ex: blog, whitepapers, videos). After all, if a page is generating traffic because it’s being linked from other sites, you can determine the types of pieces to create to drive more links.

The Biggest SEO Blunders of All Time


Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. A sound SEO strategy includes achieving links from high quality sites.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

16 Google Tools to Improve Marketing Effectiveness


When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Check out HubSpot’s Google Places page , for instance, and the way we have highlighted some details, photos and specific links. Google AdWords.

Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.


The Biggest SEO Shakeups of All Time


Rolled out in November of 2003, Florida cracked down hard on keyword-stuffing and other black hat SEO tactics. The “Nofollow” Attribute Cleans Up Link Spam. Nowadays, marketers often use nofollows when linking back to their content from external sources.

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Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?


A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. We aim to be true partners with you, as we take pride on our commitment to build your business. white papers, case studies, website copy, videos, podcasts, blogs). We’ll work with you to coach you on your blog content and any other content that you produce. Link Building.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. We aim to be true partners with you, as we take pride on our commitment to build your business. white papers, case studies, website copy, videos, podcasts, blogs). We’ll work with you to coach you on your blog content and any other content that you produce. Link Building.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Are you ready to build your dream team of inbound marketers? 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ?

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow


Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. You need to create content that people want to read, link to, and share, but there’s also other factors to consider. 5) Google AdWords.

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Google unmasks the anonymous with Google Authorship


It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. It really wants to audit the Internet and give preference to authentic, honest, claimed, verified and authenticated online properties over robot armies and link farms. ANONYMOUS (Photo credit: Andrewww26).

40 Essential SEO Terms Marketers Should Know [Glossary]


This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. Make sure you keep your blog within your own domain.

Best of 2009 (So Far): Blogging for Business, Part 2


How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? Tags: Blogging for Business

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


You can use the links below to jump straight to your favorite expert, or just dive straight in! link] | link] | link] | link] |

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

We’ve gone way beyond keywords. This is much more effective than just trying to pack your text with lots of keywords. Earned Link Building Becomes More Important. As the name implies, these are links you have earned.

Best of 2008: Blogging for Business, Part 3


How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Tags: Blogging for Business

Best of 2008: Blogging for Business, Part 2


Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Tags: Blogging for Business