How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
This is because the goal of these tests is to determine which variables generate the best responses from the audience. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
This is because the goal of these tests is to determine which variables generate the best responses from the audience. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . AdWords
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. This theoretically keeps average cost-per-clicks and CPAs lower than what you might spend on short tail keywords.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? Comparisons, cost, and pricing terms.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. First, go to your Google AdWords account to set up your campaign. Set your budget per day.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Evolution of Pay-Per-Sale (PPS). On average, conversion rates for advertisers on Google AdWords are around 2.7% With a properly set-up remarketing plan , you’ll increase engagement across both search and social media while reducing the cost-per-click of your ad campaigns.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Cost Per Conversion (CPC).
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. High lead values and low competition (or cost/lead) are a recipe for success in the SEM space.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. Emotions That Make People Click on Content.
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
Its a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like best company, but will it help you sell specific products or services? Comparisons, cost, and pricing terms.
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. AdWords.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. These customers who are much further down the sales cycle are much more likely to purchase from you if they walk in your store first.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
The emergence of Nielsen data made advertising efforts slightly more measurable, but they were at best an estimate and typically came back a minimum of one week after the ads actually ran.
10 Easy Ways to Improve Landing Page Conversions
JULY 26, 2011
Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.)
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. A purchased product? Optimize your bid price and reach to get the best price. Decide how much you are going to spend per day and for the whole campaign.
Bing Ads Releases Surprising Audience Information
JULY 17, 2015
Google devotees might rightfully be unimpressed by these numbers, considering that on the rare occasion Google releases statistics about its unique users per month, the company reports numbers in the area of 1.17
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
Here are three more tips for optimizing results from SEM programs such as Google AdWords. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable.
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Since Google is the dominant search engine , it's AdWords search program is the place to start. While network buys are common in b2c marketing, b2b banner advertising is generally purchased directly from media publishers.
Growing your business in a world without Google
DECEMBER 14, 2010
Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. It might even give them a reason to stay connected between purchases. But don't forget cost-per-action/acquisition (CPA).