Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Unsurprisingly, your organization’s target audience is probably pretty similar to a lot of other B2B organizations. 5 High-Quality Lead Sources 1. It’s a win-win.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Engagio

APRIL 23, 2018

Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Anything Goes Marketing

NOVEMBER 27, 2006

Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh. ZoomInfo : Looking for contact information for a company? Before spending xxx number of dollars, try using ZoomInfo.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). Keep reading!

Storytelling 237

Storytelling Examples Brand Identity Branding 237

Zoominfo

SEPTEMBER 17, 2018

Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, affiliate marketing and more.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

SEPTEMBER 10, 2018

We explore what LSI is, what SEO experts think of LSI as a search tactic, and we talk about how this all plays into B2B SEO best practices. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. How to Bolster Your B2B SEO Strategy with PR. Let’s jump into it.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Ning Marketing 2.0 The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading. Email Marketing.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 31, 2014

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130