KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Geo >> Location. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Low or No Cost Review Portals.

Adwords 120

Adwords Vendors eCommerce CPC 120

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Get Ahead of Your AdWords Competition.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Keep reading! What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Webbiquity

FEBRUARY 24, 2017

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Following the Herd. Giving up Too Early.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. Source: [link]. Identify the Best Keywords for Niche Markets.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. This allows advertisers to mix and match live Callout combinations in order to discover what ones work the best.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

ATAK Interactive

JANUARY 10, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. What’s wrong with that approach? There you go.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? To learn more about how to optimise your B2B Google Ads with negative keywords, read on! For example, if you’re a B2B tech company, you might want to add negative keywords related to consumer tech products or services.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

ATAK Interactive

JANUARY 7, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. And what’s wrong with that approach?

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? Here are a few things you may need to keep in mind and some thoughts on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for AdWords? . spent on AdWords. Image Source ).

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

NuSpark Consulting

JANUARY 16, 2013

Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. . Modified broad match keyword in Adwords: +Pay +per +click +results. . Looking for. Group Two: Tips.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

APRIL 26, 2018

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. I’m going to lay out some ideas on what are the keystone elements of an excellent statement of work. Final Thoughts.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

Adwords 100

Adwords Features Google Lead Scoring 100

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. How does remarketing work?

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up. Like this post?

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K before starting her own business. LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? If you build it… you may still need Google AdWords.” - Jennifer Mesenbrink. In the marketing space, it’s easy to just put your head down, push out work, and clock out for the day.

B2B Marketing 62

B2B Marketing B2B Adwords Account Based Marketing 62

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink. In the marketing space, it’s easy to just put your head down, push out work, and clock out for the day.

B2B Marketing 62

B2B Marketing B2B Adwords Account Based Marketing 62

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? Why or why not?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120