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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

they spend on AdWords. Earned Media/WOM trumps all. When it comes to a PPC campaign, PowerTraffic states that brands make $3 in revenue on every $1.60 Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers. 95) Word-of-Mouth (WOM). Learn more about how marketers can use APIs here.