Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Display URL. would take forever.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Multiple Display URL Paths for Testing. Factoring this in expanded ads give you about 50% more space in which to craft your ad messages.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Schubert B2B

FEBRUARY 18, 2022

These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. Your URLs should be descriptive and easy to read. Under the URL and title should be a clear meta description, which is a brief description of your business or products. Integrate some of your keywords into this.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

EMagine B2B Blog

MAY 26, 2015

May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Better CPA Bidding.

Cost per Acquisition 40

Cost per Acquisition Adwords CPA Keywords 40

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. AdWords Wrapper. AdWords Editor. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

The Lead Agency

MAY 12, 2019

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns Advertising Agencies 63

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. This could be said for both broader B2B marketing goals and specific mobile site or application goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form Submission. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

JULY 22, 2016

Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics. Add this by: Using Google’s URL Builder Tool. Simply fill-in your destination URL and the values you would like to appear as your source, medium, and campaign name. Utilize UTM Codes for Campaign Tracking.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

MAY 25, 2013

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion. Event Goals.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

KoMarketing Associates

JUNE 21, 2018

Every B2B pay per click marketer wants these things. If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. Are you among the 42.3

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Again, those steps are: Take your competitor’s URL. This is just one amazing way that you can use SEMrush for B2B market research.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! I first used it inside AdWords, in which they offered cross-media conversion tracking.

Social Media 100

Social Media ROI Media Leads 100

B2B Marketing Insights - WE

MARCH 16, 2022

Google Keyword Planner – This is a tool that is built into the Google AdWords platform. You can also use a tool like Google Adwords Keyword Planner to get a list of relevant keywords for your page. Make URLs SEO-Friendly. This means making sure that your URLs are simple and easy to follow. URLs can’t include spaces.

SEO 98

SEO Practices Best Practices Lead Scoring 98

LeadSquared

NOVEMBER 22, 2019

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. Can you elaborate on top of the page bid option in AdWords? Do you use Facebook / Instagram Ads for B2B? What is the best platform to start with for B2B ads?

PPC 52

PPC Lead Ranking Planning CTR 52

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. HootSuite enables you to: • Shorten URLs for Twitter.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

KoMarketing Associates

SEPTEMBER 9, 2014

This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. It’s a question we hear a lot, especially in the B2B space. Simply put in a URL and find the top content, how many shares it got, what type of content it is, and more importantly, who shared it. Schema Markup.

Research 120

Research SEO Press Tagging 120

B2B Marketing Insights - WE

JUNE 29, 2018

We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Panabee for name and URL search. So if you still need direction, maybe our positioning statement can help: WE•DO is a B2B marketing agency for small businesses that need to outsource their marketing efforts. Google AdWords.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Wouldn’t it be useful to know exactly which URLs within each channel your customers came from? You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

KoMarketing Associates

NOVEMBER 3, 2015

For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. Thanks BuzzSumo. I had to include it.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Website homepage screenshot (showing URL) and written statement ‘与网站一致’ (it is same as the website”). There are many more steps involved – and even more if you want to ensure a successful launch in the China market.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Website homepage screenshot (showing URL) and written statement ‘与网站一致’ (it is same as the website”). There are many more steps involved – and even more if you want to ensure a successful launch in the China market.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Dig even further with acquisition metrics like search query , AdWords campaigns , and URL parameters to see which campaigns are driving the most results. Referrals are as you could have guessed: where your website was referred from. Are you running several paid campaigns across these channels that lead to your website?

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

Vidyard

MARCH 22, 2016

The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

ActiveDEMAND

NOVEMBER 24, 2016

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.

PPC 40

PPC Google Work Management Adwords 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. It’s all here, as long as links from these sites are tagged using Google’s URL tag builder and you properly tag external links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. URL: [link]. He is certified with Google Adwords and is a Google Analytics power user for his clients. Click here. I look forward to your feedback.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100