KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). They are a stat that can tell what percentage of the time an ad is seen, giving advertisers insight on areas where quality score can be improved. 2018 has been a crazy year in the world of PPC Marketing.

PPC 123

PPC Budget Programs Tactics Tools 123

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

ATAK Interactive

JULY 10, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. Use Keyword Planner in conjunction with Google’s other audience-building tools (like AdWords and Google Analytics) to test and measure how keywords are performing with your chosen personas.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

The Point

AUGUST 16, 2016

We used a fixed background to create the illusion of movement as you scroll down the page, and the social “stat” cards are built into an auto-rotating horizontal carousel. “We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Valasys

DECEMBER 23, 2020

The importance of marketing automation is shown below with a blend of information and stats. B2B companies that use this software are reporting a 20% gain in their sales chances. The importance of marketing automation is shown using marketing automation software stats. Significance and Benefits of Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy. B2B marketers, meanwhile, somehow got worse. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Choozle

FEBRUARY 12, 2019

Marketing Stats You Need to Know. Whether you’re in the market for chatbot statistics, to define the value of content marketing, how to market to millennials, or just marketing stats in general, keep these five digital marketing metrics top-of-mind for the next time the questions start rolling. We get that.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Rev

SEPTEMBER 2, 2019

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. Additionally, there are some pretty scary stats on how display ads are doing today. Y2K Fears & How They Changed Online Ad Buying. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

MLT Creative

JULY 6, 2011

B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. ” LINKS TO NOWHERE : “Lost” was a great TV show, full of false clues and puzzles, but don’t make it the model for your B2B content. Try it, you’ll see.

B2B Marketing 40

B2B Marketing Top of Funnel Content Marketing B2B 40

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales. How has your company’s last AdWords campaign made a positive difference for your customers? Use LinkedIn to Support Your B2B Content Marketing Strategy. That’s true for B2B ecommerce as well.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric’s Social Media Stat of the Week: 71% of Execs Say Taking Social Media Seriously Gives Them a Competitive Advantage. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

QuanticMind

JUNE 13, 2016

Use account-based marketing for B2B. If you’re a B2B marketer like me, you’d have to be living under a rock not to know about the buzz around account-based marketing (ABM). He described what’s broken in B2B marketing as common issues with: sales and marketing alignment. the waterfall approach. BANT qualification criteria.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Targeting and Personalization b2b Consumer'

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

JANUARY 18, 2016

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. These are the tricks that you can implement today.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2022 no differently with a new set of B2B lead generation strategies to consider. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are also evolving. Here are ten effective B2B lead generation strategies that will help you succeed in 2022. Sounds sneaky?

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. Here are effective B2B lead generation strategies that will play up your game in 2019.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach. These LinkedIn stats refer only to desktop traffic.

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

PureB2B

JANUARY 23, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. Here are effective B2B lead generation strategies that will play up your game in 2019.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. So, why should you choose LinkedIn ads over Google AdWords? Posts, comments, and reactions stats. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Webbiquity

SEPTEMBER 30, 2014

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. Most B2B brands don’t, either. This is also why you don’t often see content-based promotion on AdWords: It’s cost-prohibitive (for what you get in return). Road Map to Success: Content Distribution Essentials That Win Eyeballs. The ad quality score does. Image source.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Outgrow

FEBRUARY 5, 2021

66% of B2B marketers said that improving their ability to measure and analyze marketing impact was a top priority. In fact, 93% of B2B marketers use content marketing for increasing engagement and demand for their services. Have a look at the stats yourself! Demand Generation for B2B Marketers: The 3 Pillars .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Directive Agency

AUGUST 18, 2017

Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. Additionally, you can see when, where, and how a company began an AdWords campaign, how their ad copy fluctuated, and what keyword groups they began to change to get a better conversion rates. You know what AdWords is.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. So, why should you choose LinkedIn ads over Google AdWords? Posts, comments, and reactions stats. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40