KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. From Andrea Cruz Lopez. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form Submission. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Directive Agency

MARCH 21, 2018

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. To understand this tactic better, we’re going to: Define paid SEO and Share of SERP. Where paid SEO and Share of SERP exist. Customers, B2C or B2B, have become used to seeing: Comparisons. Hello, everyone!

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. So, here are the key learnings from our test: Google SERP may/may not look different to everyone else vs. your target audience. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

KEO Marketing

JANUARY 26, 2016

Last spring, the company announced that content from mobile-friendly sites would occupy a higher position on the search engine results pages (SERPs). Besides helping your audience view and download your content, having a mobile-responsive website is critical for appearing in the SERPs. Accelerated Mobile Pages will carry more weight.

Search Marketing 48

Search Marketing Marketing & Strategy Marketing Strategy Adwords 48

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Ledger Bennett

JULY 11, 2018

Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts? how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

B2B Marketing Insights - WE

MARCH 16, 2022

Google Keyword Planner – This is a tool that is built into the Google AdWords platform. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Some of the most popular tools include: 1.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.

Generation 100

Generation Keywords Adwords SERP 100

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Some examples of monthly goals and objectives in the B2B space could include: Increasing the number of Marketing Qualified Leads (MQLs) in your pipeline. Higher Conversion Rate.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

KoMarketing Associates

JULY 22, 2016

This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Google did not improve this to include keyword-level performance. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. AdWords has also recently introduced a powerful attribution modeling feature.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Directive Agency

JUNE 29, 2018

The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding. Where are B2B Marketers Headed? We preach about this a lot here in what we call share of SERP.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. B2B Advertising: Top of the Funnel. As B2B marketers, we have a lot of fun thinking about the top of the funnel. B2B Advertising: Bottom of the Funnel.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

KoMarketing Associates

FEBRUARY 21, 2017

Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section. The beauty with running a branded PPC campaign is that not only are you almost guaranteed a top spot of the paid section of the SERP, but you also have more control on where those ads drive to.

Activities 136

Activities Campaigns Brand Identity Branding 136

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Where can you usually find some quick wins?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

EMagine B2B Blog

MAY 18, 2015

Here’s what I believe emagine’s B2B clients need to know. It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. Goodbye Queries Report. their banners ads.

Google 40

Google Product Adwords Marketing Analytics Tools 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising. With over 3.5 Technology.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Directive Agency

JULY 13, 2018

First, one of the most underrated never talked about principles for ranking is how many times your brand is being mentioned in the SERP that you’re trying to rank your website for. Share of SERP. I’m not sure the influence of AdWords here. If you search “ SEO agency “, you will find us.

Paid Search Agency 53

Paid Search Agency Keywords Advertising Agencies Ad Agencies 53

EMagine B2B Blog

JUNE 7, 2011

We sounded the alarm over a year ago about Google’s inclusion of website page-load speed as a (so far) fairly minor factor in its SERP ranking calculations. And recently we learn that it’s also being used to help determine Adwords page quality, which of course directly impacts your costs. So it’s time we all realize [.].

Analytics 40

Analytics Adwords Google SERP 40

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Also, the user may or may not have even scrolled past your result in the SERPs, but it would still be counted as an impression. This month has been a busy one for Google.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Hubspot

DECEMBER 14, 2016

The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” We’re not B2B or B2C marketers -- we’re business to human marketers. Live in social.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. and Bing and display both organic search results and paid advertisements in the search engine results pages (SERPs). Branded keywords can create more conversions and increase SERP.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. We analyzed the SERPs and found that there was no content addressing this search query. Before we get into the tactics, we need to understand the basics.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. We analyzed the SERPs and found that there was no content addressing this search query. Before we get into the tactics, we need to understand the basics.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. We analyzed the SERPs and found that there was no content addressing this search query. Before we get into the tactics, we need to understand the basics.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40