How To Measure Paid Media ROI (ROAS)


is a critical component of every B2B marketing plan. Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held.

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How to Tell if You’re Wasting Money on Google Ads


Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s).


Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign.

How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site.

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Why Your PPC Agency Needs to Focus on the Full Funnel


Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Most B2B marketers have a tremendous amount of data… and some of the best of it is in their CRM software. For AdWords users, this is fairly easy.

A Detailed Guide to Building a B2B PPC Report

Directive Agency

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). If you’re a B2B company struggling with your PPC campaigns, we’d love to take a look with a free audit. B2B PPC

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