How To Measure Paid Media ROI (ROAS)


is a critical component of every B2B marketing plan. Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held.

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How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site.

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Why Your PPC Agency Needs to Focus on the Full Funnel


Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Most B2B marketers have a tremendous amount of data… and some of the best of it is in their CRM software. For AdWords users, this is fairly easy.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. ROAS (booked revenue/media fees).

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