WebMarketCentral

AUGUST 31, 2009

Meeting the biggest challenges in b2b marketing head-on? Breakout Session Notes — Making Data Driven Decisions — B2B by MediaPost Raw Aaron Goldman outlines six key challenges for b2b marketers identified during a breakout session at the Search Insider Summit, along with the solutions posed by the participants.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Words that boost response rates include “connect”, “talk”, “chat”, and “call”. As a general rule of thumb, InMail messages between 200 and 500 characters tend to enjoy higher response rates.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Words that boost response rates include “connect”, “talk”, “chat”, and “call”. As a general rule of thumb, InMail messages between 200 and 500 characters tend to enjoy higher response rates.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Albacross

NOVEMBER 13, 2018

Take this case study by B2B sales emailing consultancy SalesFolk, for example. In this case study, SalesFolk talks about how they helped their client boost their cold email open and response rates. That’s a 10x increase in their response rate – just by switching up the contents of their sales email! Image Source.

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

JULY 26, 2011

Google AdWords determines cost-per-click in part based on the quality of your landing page. AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses.

Landing Pages 28

Landing Pages A/B testing Conversion Cost Per Click 28

Albacross

MAY 22, 2019

This is one thing that many B2B marketers miss out on, but it’s super important. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. How do you do this?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91