The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? This can be especially helpful if you’re a small business with limited resources and budget. To learn more about how to optimise your B2B Google Ads with negative keywords, read on! The Lead Agency has worked on a number of successful B2B AdWords campaigns.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Utilize Platform-Specific Resources. Set Aside Time Every Week.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Since this post is on B2B, we’ll focus on B2B negative keyword research.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series. B2B video is a gold mine of opportunity.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

BOP Design

FEBRUARY 6, 2018

While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. Does your target market have an idea of what products or services your B2B firm sells or provides? Resource Allocation: What Resources Did You Access? Or, does one?

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59

SEM Paid Search Agency Adwords Companies 59

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

The Lead Agency

FEBRUARY 25, 2019

The first two three results that are displayed on a Google Search Engine results Page are what we refer to as Google Ads, previously known as AdWords. Google Ads are an excellent way to generate B2B leads and sales but can be brutal to manage at times for many B2B businesses in competitive marketplaces. Choose Relevant Keywords.

Paid Search Agency 48

Paid Search Agency Ads Google Campaigns 48

InsightSquared

SEPTEMBER 11, 2019

B2B Marketing. There is little to no personal emotion involved when it comes to making a purchasing decision in B2B. To reflect this slower, more deliberate purchasing process, B2B marketers usually create in-depth marketing materials that focus on addressing a business’s need (time saved, resources, ROI, etc.).

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Exo B2B

NOVEMBER 9, 2017

Many companies now rely on external resources for their marketing, advertising and communication activities. At Exo B2B, we offer B2B marketing outsourcing services. Whether complete or partial, marketing outsourcing will act as a resource provider for your marketing activities. High flexibility. Economies of scale.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

Envy

OCTOBER 29, 2019

You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. To give you a head start on Reddit, I’m sharing my favorite subreddits for B2B marketing. Digital and B2B Marketing. As a refresher, Reddit is divided into subreddits (over 130,000 of them!),

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Envy

SEPTEMBER 20, 2018

first - the very professional agency will invest time and resources to understand the context in which your business is operating. Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin.

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Envy

SEPTEMBER 20, 2018

first - the very professional agency will invest time and resources to understand the context in which your business is operating. Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin.

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow him? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

InsightSquared

SEPTEMBER 11, 2019

B2B Marketing. There is little to no personal emotion involved when it comes to making a purchasing decision in B2B. To reflect this slower, more deliberate purchasing process, B2B marketers usually create in-depth marketing materials that focus on addressing a business’s need (time saved, resources, ROI, etc.).

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). Additional Recommendations for (Not Provided) Analysis. – via Moz.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

nDash

JANUARY 21, 2021

Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. Strategic : Leverage data and reporting to develop, present and implement plans for acquiring new business, including assumptions and resource requirements. The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Share this on Mixx.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

KoMarketing Associates

JULY 19, 2016

How we use it : This Google Doc is an amazing resource for our team when we are looking for tools relating to a specific SEO function. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. .” AdWords Editor. Paid Search Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Directive Agency

MARCH 21, 2018

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Customers, B2C or B2B, have become used to seeing: Comparisons. Now, the cool part about these paid lists is that the keywords that they’re ranking for are also keywords oftentimes that we’re advertising on in AdWords.

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40