KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Geo >> Location. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

NuSpark Consulting

MARCH 5, 2017

By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. Let the competitors pay for the expensive clicks; and if your solution is relevant to the query, then prospects may click your bottom of page ad as well. Your ad must be as relevant to the query as possible. Think about it.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

KoMarketing Associates

MARCH 22, 2018

DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. How can DSAs help B2B advertisers? Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JANUARY 30, 2018

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Those audiences come back regularly for highly relevant information and entertainment. Guest post by Brian Bennett. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Adobe Experience Cloud Blog

JANUARY 26, 2018

One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. What is a Facebook Relevancy Score? How Do Facebook Relevancy Scores Work? Continue to refine your ad.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Get Ahead of Your AdWords Competition.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? Adding negative keywords can help you avoid wasting money on clicks that are not relevant to your business. To learn more about how to optimise your B2B Google Ads with negative keywords, read on! If so, it’s important to optimise your campaigns for the best results.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The more times you can appropriately insert your key phrase in text, the better and more relevant the ad is, and usually the better the performance is.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising' Callout Extension Overview.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). GDN is more of a turnkey advertising solution, and the best B2B content providers usually belong to their own network. Google Display Network Pitfalls.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. Since quality score and keyword relevance requires certain aspects of ad creative to remain very static (e.g.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But understanding what the average B2B company spends on advertising can still be helpful. As of 2016, B2B marketers spent roughly $83 million on digital marketing in the U.S. spent on AdWords. Image Source ).

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. How does remarketing work?

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KEO Marketing

MARCH 9, 2017

You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer. Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords.

Adwords 48

Adwords Keywords Google Paid Search Agency 48

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Meerkat Marketing

NOVEMBER 17, 2020

Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. As a Partner or leader in a B2B professional service firm you likely aren’t a marketer, nor do you pretend to be. Qualified leads are a much more relevant metric. Example: Google Adwords vs. LinkedIn Ads.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

Landing Pages 100

Landing Pages Adwords Keywords Research 100

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

Adwords 100

Adwords Features Google Lead Scoring 100

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. See this AdWords Help page for more conversion tracking assistance and insights.

PPC 92

PPC Advertisements Advertising Organization 92

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database. Use Directories.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222