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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. A lot of marketers make the mistake of thinking that, once you set up your AdWords or social media PPC campaigns, it's like a light switch.