KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. Landing page variations.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 2 – Google Ads.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. For example, this report now allows users to easily compare traffic metrics in different countries, date ranges, landing pages, etc. How accurate is it?

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. On the other hand, B2B businesses may see their highest engagement Monday to Friday, 9 to 5. How Can I Optimize My Holiday Campaigns for Success? 1) Focus on Relevancy.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential. What’s the problem with AdWords?

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. I think, long- term, that’s a smart play. Jay : That’s a long phase. Eric: Yeah. Businesses have none of that. Jay: And I agree with you.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

MARCH 21, 2011

If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times&# section.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

seo.co

NOVEMBER 1, 2021

Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. Your meta description will also be what social media users see when your page is shared. Use a call to action to get their attention and make them want to click through and visit that page.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

WebMarketCentral

DECEMBER 17, 2009

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Navigate the Channel

AUGUST 24, 2017

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign. How relevant your landing pages are to your keywords and ads.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Directive Agency

AUGUST 10, 2017

Ranking third on one of those pages in better than ranking first on a page in the Boonies. Naturally, as your page falls on the SERP, your CTR falls as well. Keyword stuffing is such an easy way to prove to Google that your page is relevant to the search and deserves to be at the top of the SERP. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

LeadSquared

DECEMBER 30, 2015

Website & Landing Page Conversion Optimization. A top bar is a website widget that usually promotes an offer or includes a CTA to direct visitors to another page or document. It is usually placed at the top of the page (blog or website) and helps in lead capture and engagement, depending on how you use it.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. SEMrush gives you a complete overview of every single keyword your competition ranks for, how much traffic it drives to their site, and even a link for you to check out the ranking page.

Keywords 80

Keywords Paid Content Traffic Research 80

Hubspot

JUNE 8, 2016

In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. Let’s dive in. 1) Set Up Proper Tracking.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

NOVEMBER 10, 2015

Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. The Keyword Planner is hidden inside a Google Adwords account.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. A/B test landing pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. CTAs aside, make sure you remove all navigational links on your landing page. Alright, here’s one last tip that will help you optimize your landing pages…. Strategy 1.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

KoMarketing Associates

APRIL 5, 2016

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Long tail searches are usually trumped by autocomplete.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Setting up a landing page. You’ll need a landing page to drive traffic and convert registrations.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Run social media advertising campaigns.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Optinmonster

AUGUST 27, 2023

The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. You can also easily find duplicate pages and identify missing titles and descriptions. How Long Should Your Content Be? And it works. Another useful tool is SEMRush.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Learn how to run A/B tests here.). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Directive Agency

MARCH 2, 2018

Search Engine Land – (LINK). Research is invaluable because again it saves time in the long-term if we do it well on the front end. We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Klipfolio Blog on Mindful Metrics – (LINK).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Content Marketing Institute

JANUARY 24, 2018

Too often, some companies optimize a website page and never adjust it. You can tell they don’t fully embrace an SEO strategy any time: SEO page titles lack a keyword focus. SEO page titles merely mimic the content headers. Page URLs are a mile long. Page URLs are a mile long. Click to enlarge.

SEO 111

SEO Lead Scoring Lead Ranking Marketing & Strategy 111