10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

Tips, Tricks, and Secrets to Create Great Landing Pages

Modern B2B Marketing

You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. They’re not on your page to browse or pleasure read.

Landing Page Best Practices You Should Still Test For Yourself


Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel


Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.

Top 10 Demand Generation Resolutions for 2014

The Point

Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads.

8 Best Practices for Using Google AdWords


Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. One of the most important elements advertisers must consistently test is the user’s landing page experience. Place tracking code on all pages of the site.

10 Easy Ways to Improve Landing Page Conversions


We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.

Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. Landing Page. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. By allowing for Google to come up with ad copy based on existing ad copy and landing pages, advertisers are able to spend time optimizing elsewhere within the account.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective


In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

Cost Per Click Reduction Strategy in Google AdWords


As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. Here are some reasons to test bottom of page positioning.

How to Upgrade Your B2B Marketing Strategy with AdWords


Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. The second recommendation is primarily so you can match your landing page to the searcher’s level of intent. You can provide links to additional landing pages

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers


Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Example of landing page experience via PPC ad.

B2B Pay Per Click Advertising


I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. Terry: B2B paid search tends to be more challenging to get right versus B2C – so if you like challenges, B2B paid search can be quite fun.

Click 100

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions.

The Benefits of Retargeting for B2B


They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B? An Interview with Act-On Software Marketers.

B2B 170

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

Search Engine Marketing (SEM) Best Practices


B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Both Google and Yahoo provide campaign settings pages where you specify these various parameters for your campaign. Develop your landing pages.

Lessons Learned From Spending $25 Million Dollars On AdWords


AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Keywords, landing pages, and offers need to address these audiences within specific paid search campaigns.

Click 189

7 Recent or Unique Google Adwords features you should be utilizing today.


When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

4 Reasons Why AdWords’ Callout Extension Is a No-Brainer

KoMarketing Associates

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Exo B2B

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives.

CTR 52

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. B2B Online Marketing Blog Search Engine Advertising

An Overview of the Google Adwords Recent Changes & New Features


Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience. Adwords Labels. Google Adwords for Video.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

SEM 198

You Need to Understand These 6 Things About What B2B Buyers Want


The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. I can guarantee that is not what B2B buyers want.

B2B 262

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Optimize your landing pages by removing any unnecessary fields. youtube landing pages enewsletter RSS webinars / webcasts Google

Best Search Engine Marketing Tips of 2009, Part 1


Finding The Optimal Cost-Per-Lead by Search Engine Land. In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. What’s the real optimal cost per lead for your SEM program?

Expand your Offer Strategy to Increase SEM Performance

The Point

The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. • For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”.

SEM 119

How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site.

Help 190

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC

PPC 166