NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Content Standard

APRIL 28, 2020

And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. To inspire your strategy, we’re sharing how five of today’s leading brands are using different documentary-style video approaches to drive B2B lead conversions.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

Adwords 100

Adwords Features Google Lead Ranking 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Image credit: MarketingProfs. Speed thrills.

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. IBM Watson: Internet of Things (IoT). MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SocialPilot

FEBRUARY 9, 2024

There are several internet marketing experts and online marketing professionals who have thrived in the recent times. His post covers everything from Facebook ads to internet marketing. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

FEBRUARY 7, 2018

However, while this is an almost impossible (not to mention expensive) exercise in real life, B2B digital marketing makes it easy. This is done by showing them targeted ads as they browse other parts of the Internet. By logging into your Google Adwords account, you can easily create your first remarketing campaign.

Buyer's Journey 59

Buyer's Journey Advertising Agencies B2B Marketing Paid Search Agency 59

Envy

OCTOBER 29, 2019

Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. Digital and B2B Marketing.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. AdWords Wrapper. AdWords Editor. However, when doing so in China, we see Baidu in the first slot.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

The Lead Agency

JUNE 5, 2018

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. But, these are just some of the things that your B2B website needs. For more tips as to how to shape your own value proposition, we recommend you read How to Write a Valuable B2B Value Proposition. Mobile Responsive Web Design.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. This could be said for both broader B2B marketing goals and specific mobile site or application goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

NuSpark Consulting

DECEMBER 30, 2012

Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Many new features in Adwords as well as Bing. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

MARCH 13, 2014

As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. For this reason, B2B companies should reserve extra business days for the contract signing process.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Mary Meeker’s 2016 Internet Trends. How does Google make money? From Darren Huang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

BenchmarkONE

SEPTEMBER 22, 2021

Using website cookies, companies are able to (anonymously) track visitors to their website, and then follow their movement around the internet, which enables them to target very specific ads to prospective customers, wherever they go. Google AdWords. How Does Retargeting Work? Image Source: Criteo. Image courtesy of Fixel.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Let’s say you’re targeting the keyword “what is B2B content marketing”. It can definitely help push your topic from “okay” to “really great and will get shared across the Internet” (no guarantee, though).

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

BenchmarkONE

SEPTEMBER 5, 2019

Organic traffic is the holy grail of internet eyes on your website, but building your SEO strategy and seeing results can take time. Google Ads (formerly Google Adwords) is an extremely powerful service. Ads, when used right, can get you in front of just about everyone on the internet. Google Ads. Facebook Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

MarketJoy

AUGUST 6, 2020

For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Mary Meeker’s 2016 Internet Trends. How does Google make money? From Darren Huang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Atomic Reach

MARCH 18, 2019

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. He also partners with SalesX in helping companies grow with the help of AdWords. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. Use Keyword Planner in conjunction with Google’s other audience-building tools (like AdWords and Google Analytics) to test and measure how keywords are performing with your chosen personas.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

B2B Marketing Insights - WE

JUNE 29, 2018

We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Avoid using a logo that you can find quickly and easily on the internet. So if you still need direction, maybe our positioning statement can help: WE•DO is a B2B marketing agency for small businesses that need to outsource their marketing efforts.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. He is also number one internet marketers in the list of top 50 Canadian Internet Marketing Blogs. She pulls most of her traffic from Google AdWords and sends it directly to merchants. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Rev

SEPTEMBER 2, 2019

I’d like to say Programmatic display ads started when two college kids sat in a basement and thought about how they could make the world a better place, but it was actually started by HotWired, now known as Wired.com, who discovered that the internet was changing lives. Y2K Fears & How They Changed Online Ad Buying.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Zoominfo

OCTOBER 5, 2021

In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In the B2B space, marketers face the challenge of turning technical, complex, and — let’s face it — occasionally boring concepts into captivating and engaging marketing content.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Adobe Experience Cloud Blog

JANUARY 26, 2018

In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. Think of it as Facebook’s version of Google AdWords’ quality score. Much like AdWords , your bid and daily budget are also important. What is a Facebook Relevancy Score?

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Marketing Insider Group

AUGUST 30, 2015

This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. With Raven Tools, you can perform quick SEO research, social media sharing, and link building, and even manage your contact relationships directly from your internet browser. Raven Tools. Sounds off in the comments! �.

Google 100

Google Marketing Analytics Tools Work Management Paid Search Agency 100

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., Time to find out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse.

Studies 60

Studies SEM Case Studies Adwords 60